Tuesday, September 17, 2013

Sex Sells.

There is one thing that I see in almost every single ad. Sex. Or someone looking sexy. Ads like this appear on TV, in magazines, on billboards, on Facebook, Youtube, etc.... Most of the time the ad is of some woman with her lips slightly parted, legs open and half naked. Women have been the subjects of most ads since the beginning of time. Women in ads have been over-sexualized and dominated by men. It has become the norm for us to see this everyday.
http://adage.com/article/adages/burger-king-ad-latest-smutty-sandwich-peddling/137541/

This Burger King is probably the worst one I've seen yet. This ad suggests many things. The fact that Burger King decided to name the sandwich "BK Super Seven Incher" astounds me on many levels. The placement of the sandwich near the young woman's mouth, the name of the sandwich, the woman's open mouth and that the word "blow" is printed in huge font, all makes me suggest... well it doesn't leave much to the imagination

Monday, September 9, 2013

The Brainwashing of Product Placement

"WILSON! WILSON! WILSON!" However before this famous scene in he movie Castaway featuring Tom Hanks, Chuck Noland has to open a ridiculous amount of FedEx packages, largely and colorfully labeled on the boxes.
http://www.complex.com/pop-culture/2013/03/25-hilariously-obvious-product-placements-in-movies/cast-away


Product placement is in every single TV show and movie. These big companies pay to have their product used  in a movie or show. Half the time viewers aren't very aware of the brainwashing that is going on. For example, the Etch-A-Sketch and Mr. Potato Head in Toy Story are HUUUUGE product placement but they go by unnoticed as product placement a lot of the time, because the toys are actual characters in the movies. After the first Toy Story Etch-A-Sketch has a 4,500% increase in sales, and Mr. Potato Head had an 800% increase in sales.

These companies are brainwashing viewers into buying their product. Viewers will see these products and never really consciously acknowledge that maybe whats in Lady Gaga's hair isn't just any soda can, but it really is a Diet Coke can. So later when someone is going out to the grocery store they'll pick up some Diet Coke, instead of the stores brand.

 
http://www.ourstage.com/blog/2011/4/22/sound-and-vision-product-placement-in-pop-videos-good-bad-ugly-or-just-great-business