"WILSON! WILSON! WILSON!" However before this famous scene in he movie Castaway featuring Tom Hanks, Chuck Noland has to open a ridiculous amount of FedEx packages, largely and colorfully labeled on the boxes.
http://www.complex.com/pop-culture/2013/03/25-hilariously-obvious-product-placements-in-movies/cast-away
Product placement is in every single TV show and movie. These big companies pay to have their product used in a movie or show. Half the time viewers aren't very aware of the brainwashing that is going on. For example, the Etch-A-Sketch and Mr. Potato Head in Toy Story are HUUUUGE product placement but they go by unnoticed as product placement a lot of the time, because the toys are actual characters in the movies. After the first Toy Story Etch-A-Sketch has a 4,500% increase in sales, and Mr. Potato Head had an 800% increase in sales.
These companies are brainwashing viewers into buying their product. Viewers will see these products and never really consciously acknowledge that maybe whats in Lady Gaga's hair isn't just any soda can, but it really is a Diet Coke can. So later when someone is going out to the grocery store they'll pick up some Diet Coke, instead of the stores brand.
http://www.ourstage.com/blog/2011/4/22/sound-and-vision-product-placement-in-pop-videos-good-bad-ugly-or-just-great-business
Product placement is extremely evident within all forms of mainstream media. In this consumerism market everyone seeks to own the newest product or gadget. One example I saw recently was the product placement of the iPad in "Modern Family". An entire episode revolved around getting the new iPad. I saw this same kind of product placement later on in an episode of "The Middle". The plot for the show was exactly the same. And with millions of iPads sold, I think product placement in media is doing its job.
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