Advertisers, What Do They Want From Our Kids?

For ages, Advertisers have known that parents will do many things in order to get their kids to stop crying, throwing a tantrum or complaining non stop. So of course Advertisers have been using this to their advantage since the beginning of time. Similar to how parents will do anything to get their children to be quiet for about two minutes, kids know how to work their parents in order to get what they want, whether it's a new action figure/Barbie, or a candy bar. 

Companies have been trying to use the cradle to grave idea when creating advertisements. This is the idea that when a company is creating an add or commercial they want to grab the consumer when they’re young so that when they are growing up they become loyal to that company. For example, if a person really likes Coke over Pepsi because of the Polar Bear commercials that you saw when you were young, you have become a cradle to grave Coke consumer. These companies have realized that if the persuade you that their product is the best when you’re young, then you will always choose that product over the competing one.

Advertisers have also used other ways to see how convincing or how much of our kids attention they can get. Advertisers have created something called the blink test in order to see how drawn in they can get kids while they watch a commercial. And this is called the blink test. All they do is put a kid down in front of a TV while they watch an advertisement and count how many times they blink. The less they blink the more drawn in they are to the TV.